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Audience Development Strategy

Return Path’s Email Deliverability Monitoring

Online publishers, content marketers and email marketers need to apply the same amount of professionalize to their email campaigns as they do with every aspect of their online business

In an environment with a great deal of email competition, you have to create a repoire with your email recipients.

This is done by providing the highest quality

Online publishers, content marketers and email marketers need to apply the same amount of professionalism to their email campaigns as they do with every aspect of their online business

In an environment with a great deal of email competition, you have to create a repoire with your email recipients.

This is done by providing the highest quality emails as you possibly can. In order to track and monitor your email campaigns, there are a few tools, which can show you the health of your email activities.

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One tool we use is Return Path’s email deliverability monitoring, which offers some helpful features, including email monitoring tools, Return Path certification, domain assurance and professional services.

These features allow you to track and monitor email campaigns, improve upon existing campaigns and diagnose any issues that arise.

All of the services offered by Return Path help email marketers experience higher inbox placement rates and responses.

For more information on Return Path’s email deliverability services, take a look at their email sender’s page.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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